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Air Jordan Webinar and the Art of Self-Promotion

The Air Jordan Webinar   The structure of my webinar goes as follows, first I began with showing parts of the documentary “One Man and His Shoes” from Vice. Second, I began my ignite presentation, where I used images from the Air Jordan line and how it became culturally relevant. Third, I began my question-and-answer segment of my presentation, I asked the audience if they ever owned a pair or have friends that do. I followed it up with questions on whether they had waited in line for such an item before that weren’t sneakers. Got some solid feedback and would have benefited with a longer session. Fourth, I started the viewing of my short documentary on Air Jordan stories, which had me interview different demographics and ask them what they would find fascinating about the brand. Finally, I finished it off with my closing statements with breaking down the Air Jordan tetrad and showcasing my collection and the stories and evolution behind each sneaker. Again, if given more time I coul
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Michael Jordan and the New Global Capitalism

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Michael Jordan and the New Global Capitalism By Walter LaFeber 191 pages. W W Norton & Co Inc. $25.89.   This book is more of the examination of American globalization with a backdrop of American basketball and Michael Jordan. Its timeline the rise of Michael Jordan and Nike as a post-Cold War success story, a continuation of the American dream narrative. One of the more intriguing stories in the book features two Americans touring China in 1997 and were stranded in west Sichuan which is fifteen hundred miles from Beijing. They encounter a group of Tibetans and once they knew they were dealing with Americans they asked how Michael Jordan was doing. They talked about their infinity with him and his “Red Oxen” which is what they referred the Chicago Bulls logo from. That these two Americans were able to find a common bond through the globalization of the Michael Jordan brand through Nike. The narrative continues with how Michael Jordan became American as apple pie, or in th
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From Swords to Shoes

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     King Arthur and the knights of the round table, that statement itself should conjure up some type of image or feeling. The mythical tale of a young boy who doesn't know his parents and is raised by the wizard Merlin in the countryside. Until one day he becomes the chosen one of England when he pulls out the sword from the stone, that sword was Excalibur which he uses in battle against the Saxons to prove to England that he is the one true heir to England. He creates his knights of the round table and go on adventure after adventure to build the kingdom of England. Arthur is the epitome of the hero's journey, a narrative told over and over again through books, songs, poetry, theatre, and movies. Wikipedia states, “King Arthur was a legendary British leader who, according to medieval histories and romances, led the defense of Britain against Saxon invaders in the late 5th and early 6th centuries. The details of Arthur's story are mainly composed of folklore and literary
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What's The Deal With Airline Peanuts?

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     The Sardar article only reenforces feelings and criticisms on media that I’ve had for a long time. I have felt that components of storytelling haven’t change much outside of the new platform or medium. The criteria of news value continue to strike a core with me as I’ve seen first-hand the techniques of agenda setting, economic concerns, immediacy and gatekeeping with the latter two on which I shall focus on in more detail, play a pivot role in narrative.       Due to the surge of the internet and influx of information anyone can develop a platform as I call it a digital soapbox. This soapbox is a projection of one’s personality into representing themselves in however light they want to be seen as. When it comes to my relationship with technology, I try to strike a balance of usage that does not consume my outlook and perceptive of life that I gained before it.       Much of my generation, even though I felt I was born into the wrong one has such a necessary need to continue to pr
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